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Lake Junaluska Hires New Director of Sales


Lake Junaluska, N.C. – Lake Junaluska has announced the hiring of Colleen Carswell as the new director of sales. Carswell will be responsible for all group sales and event coordination at Lake Junaluska and is part of the organization’s leadership team.

Carswell has an extensive background as a hospitality industry professional. She was the owner and creative director of Thirty Day Dash, an acclaimed wedding coordination business for budget-conscious couples in Texas, from 2013 to 2016. Most recently, she worked as director of catering for Carmel Country Club in Charlotte, North Carolina. She has also worked in management in both the hotel and cruise industries and served as catering sales manager at Horseshoe Bay Resort, a luxury resort in Horseshoe Bay, Texas.

Carswell said that the experience of owning her own business, as well as working in a variety of positions in the hospitality industry, will be beneficial to her as director of sales.

“Lake Junaluska is a leader in the regional hospitality industry and I am excited be a part of an organization with such a rich history and phenomenal potential," Carswell said. “It’s very exciting how far we’ve come and how far we can go.”

As the director of sales, Carswell will manage a team of six employees. She said she is excited about building relationships with everyone in the sales department.

“It’s a great team and a very positive environment,” Carswell said. “You can see from the first day how people take pride in the area and Lake Junaluska. It’s refreshing.”

Carswell will also connect with those working to stimulate Haywood County tourism, such as local chambers and tourism development authorities.

The Haywood County Tourism Development Authority is excited to welcome Colleen to Haywood County and is looking forward to working with her to increase visitation to the area,” said Lynn Collins, executive director of the Haywood County TDA. “Lake Junaluska is a true gem in Haywood County’s tourism offerings with its unique attributes that attract visitors. Our partnership with Lake Junaluska is vitally important to the overall economic impact of tourism, as the lake accounts for 13 percent of gross sales for Haywood County tourism.”

Carswell grew up in Haywood County and frequently visited Lake Junaluska as a child, attending youth events, playing golf, swimming in the pool and walking the Lake Junaluska Walking Trail. Her husband, Charlie, was also born and raised in Haywood County. The couple held their wedding in Memorial Chapel at Lake Junaluska, where Charlie’s parents were married years before. Colleen and Charlie Carswell now have two children and live near extended family in Haywood County.

For Carswell, one of the lake’s most unique attributes is the giving spirit of the community.

“The people are the most special part about Lake Junaluska,” Carswell said. “There’s a warm feeling you get when you come here that you don’t get many other places.”

Lake Junaluska has more than 60,000 square feet of indoor and outdoor meeting space to accommodate groups from five to 2,000 people. In 2017, Lake Junaluska hosted more than 550 different groups. Carswell and the sales team work closely with group leaders to ensure that they are highly satisfied with their experience.

For more information about bringing a group to Lake Junaluska, call 800-222-4930.

To contact Colleen Carswell, call 828-454-6712 or email

Lake Junaluska is a place of Christian hospitality where lives are transformed through renewal of soul, mind and body. For more information about Lake Junaluska programs and events, visit


Mary Bates
Lake Junaluska
PO Box 67, Lake Junaluska, NC 28745